Alumni/ Marketing Coordinator
Position Profile: Alumni and Marketing Coordinator
Brewton-Parker College seeks to fill a full-time staff position as the Alumni and Marketing Coordinator in the Department of Advancement and Marketing. Salary will be determined commensurate with academic credentials, experience, and other factors.
The Alumni and Marketing Coordinator plays a vital role in cultivating alumni and donor relationships while also supporting the institution’s marketing initiatives. This position works closely with both the Director of Advancement and the Director of Marketing to enhance alumni engagement, donor stewardship, and brand awareness.
Advancement and Alumni Responsibilities
- Creating an atmosphere of gratitude by composing thank-you letters and emails for alumni and donors
- Maintaining consistent communication with alumni via phone, email, and social media
- Creating new initiatives to build relationships with alumni and donors
- Entering donations and data into the Customer Relationship Management (CRM) system, as well as organizing, updating, and maintaining existing information
- Working as a team with the Advancement Department in the planning and management of events for donors, alumni, and community members
- Assisting in the creation and implementation of scheduled correspondence with donors, alumni, and community members to build key relationships that are foundational to the success of the college
Marketing and Communications Responsibilities
- Assisting in the development and execution of marketing strategies to enhance alumni engagement and institutional branding
- Collaborating with the Marketing Department to create content for digital and print media, including social media, newsletters, and promotional materials
- Managing and updating alumni-related content on the college website and social media platforms
- Coordinating photography and videography for alumni events and donor recognition
- Supporting recruitment efforts by promoting alumni success stories and testimonials
- Assisting with public relations initiatives to strengthen the college’s relationship with the alumni, community, and key stakeholders
Benefits
Preference will be given to applicants who have a bachelor's degree and experience in customer service, public relations, communication, or marketing. Additionally, the successful candidate will have the following qualities:
- Strong verbal and written communication skills
- Critical thinking and problem-solving skills
- Confidence to work independently without daily oversight
- Knowledge of principles of institutional advancement, development, and philanthropy
- Experience with digital marketing, social media management, and content creation
- A clear understanding of community leadership dynamics and volunteer development
- Strong support for the college’s mission, vision, and core values